Abyss

About the Project

Abyss is a fictional startup specializing in deep-sea exploration. Its visual identity revolves around a minimalist, abstract logo that subtly evokes the marine universe, the idea of pressure, and the depth embedded in the very name of the project.

The color palette combines a vibrant orange — symbolizing energy and innovation — with a structured, technical grey that reflects scientific precision. The typographic choices, Microgramma Com for titles and Slussen Regular for text, reinforce a balance between technological strength and functional clarity.

The system is deployed across various touchpoints — stationery, business cards, mobile interface — forming a cohesive, immersive, and contemporary identity.