Digital brand Identity
May 2025
Web design, Brand Identity
Figma - Blender - AfterEffects - Photoshop - Illustrator
This project subverts traditional e-commerce codes to propose an immersive experience — one that sits between quiet luxury, editorial fiction, and contemplative design.
Based on ten existing pieces from the brand SKLUM, I designed a digital capsule imagined as a curated gallery. Each object was renamed, isolated, animated, and integrated into a minimalist, editorial interface. The entire site — homepage, collection page, and product pages — was prototyped in Figma, with a strong focus on hierarchy, typography, micro-interactions, and visual rhythm. Objects were modeled and animated in Blender, then brought to life through After Effects, revealing their sculptural presence.
The visual identity was developed in line with a restrained and contemporary art direction — transforming an accessible website into a sensory and luxurious experience.