Zabio

About the Project

In this project for a fictive vegan kebab chain "Zabio", I designed a unique visual identity inspired by their innovative concept: organic, homemade products, fully vegan, offering a sophisticated culinary experience. Aimed at young, dynamic and environmentally conscious customers, the identity blends minimalism with pattern inviting a unique sensory discovery.

Process

This project was an exciting opportunity to craft a complete visual universe for a bold, innovative brand by going through different steps:

• Logo Design: Created 15 typographic logo proposals, refined and finalized a logo by creating a typeface (inspired by an existing one).
• Visual Identity: Developed a color palette, packaging (paper bag, sandwich wrap, box, cup), stickers, and apparel.
• Menu & Illustrations: Designed a menu, extending the custom typography and adding illustrations.

I loved combining minimalism, sophistication and modernity to convey Zabio's eco-responsible and avant-garde values. It was a great experience combining typographic design, illustration and packaging.