Mini-Maxi

About the Project

This project involved redesigning the existing Curology website by exploring two contrasting visual directions, while preserving the brand’s identity and values.

• The Minimalist version embraces a calm and functional tone: soft colors, clean typography, and a precise layout that reinforces clarity, trust, and a sense of care—aligned with the brand’s clinical and minimal aesthetic.
• The Maximalist version takes a bolder, more expressive approach. Bright colors, strong typography, graphic patterns, and playful animations bring new energy to the user experience while remaining consistent with Curology’s visual world.

Both versions were fully designed and prototyped on Figma. This project allowed me to deepen my UX/UI skills, from interface structure and responsive design to component systems and visual storytelling—showing how one brand can be interpreted through two distinct yet coherent design languages.